Sites like kickstarter.com and indiegogo.com provide an unprecedented level of transparency for short-term market size. (That is, the number of copies of a product you could expect to sell in the first few months.) These crowdfunding projects are directly or indirectly relevant to Gygaxian-era versions of D&D (plus the clones & simulacrums), which can be useful for predicting short-term sales numbers for similar projects.
Dates indicate the end of the particular crowdfunding campaigns.
2011 May 22: Dungeon Morph Dice
$20620 raised / 379 backers
http://www.kickstarter.com/projects/1764845067/dungeonmorph-dice-dungeon-geomorphs
Note: Obviously the appeal is not limited to the "Old School" D&D crowd.
2011 Aug 6: Adventurer Conqueror King
$20620 raised / 379 backers
http://www.kickstarter.com/projects/1764845067/dungeonmorph-dice-dungeon-geomorphs
Note: Obviously the appeal is not limited to the "Old School" D&D crowd.
2011 Aug 6: Adventurer Conqueror King
$11648 raised / 246 backers
2011 Dec 2: Classic Monsters for Castles & Crusades
$9108 raised / 166 backers / start 2011 Nov 2 (31 days)
http://www.kickstarter.com/projects/676918054/castles-and-crusades-classic-monster-a-monster-man
Note: Not Gygaxian-era D&D, but including here as a comparative number.
2011 Dec 10: Labyrinth Lord Referee Screen
Note: Not Gygaxian-era D&D, but including here as a comparative number.
2011 Dec 10: Labyrinth Lord Referee Screen
$1671 raised / 74 backers
2012 Jan 12 (?): Crypts & Things
$3435 raised / 108 backers
2012 Jan 15: Astonishing Swordsmen & Sorcerers of Hyboria
$13216 raised / 184 backers / start 2011 Dec 13 (34 days)
2012 Mar 25: The Monolith from beyond Space and Time plus The God that Crawls
$6241 raised / 154 backers / start 2012 Feb 9 (46 days)
2012 Apr 7: Random Dungeon Generator as a Dungeon Map
$27789 raised / 1098 backers / start 2012 Mar 7 (31 days)
Note: Obviously the appeal is not limited to the "Old School" D&D crowd.
2012 Apr 14: Dwimmermount
$48756 raised / 1023 backers / start 2012 Mar 2 (45 days)
2012 Apr 15: Adventures Dark and Deep – A Curious Volume of Forgotten Lore
$7459 raised / 244 backers / start 2012 Mar 15 (31 days)
2012 Apr 30: Metamorphosis Alpha
$18545 raised / 447 backers / start 2012 Apr 6 (25 days)
Note: Not actually "old school" D&D, but might have overlap of appeal.
2012 May 7: Myth & Magic Player's Guide
$24076 raised / 402 backers / start 2012 Mar 28 (41 days)
Note: Not Gygaxian-era D&D, but including here as a comparative number.
2012 Jun 1: LotFP Hardcover and Adventures Project
$16240 raised / 314 backers / start 2012 Apr 19 (44 days)
2012 Jun 05: Nystul's Infinite Dungeon
$16018 raised / 246 backers / start 2012 May 4 (33 days)
Note: Obviously the appeal is not limited to the "Old School" D&D crowd.
2012 Jun 11: Barrowmaze II
$12702 raised / 215 backers / start 2012 Apr 17 (25 days)
2012 Jun 15 Castles & Crusades Players Handbook 5th Edition
$16106 raised / 223 backers / start 2012 May 11 (46 days)
Note: Not Gygaxian-era D&D, but including here as a comparative number.
2012 Jun 16: Champions of Zed
$8077 raised / 259 backers / start 2012 May 1 (47 days)
2012 Jul 02: Rappan Athuk
$246541 raised / 1003 backers / started 2012 May 3 (61 days)
Note: Started 2012 May 03. Obviously the appeal is not limited to the "Old School" D&D crowd.
2012 Jul 02: Appendix N Adventure Toolkits
$18893 raised / 572 backers / started 2012 Jun 2 (30 days)
Note: Not Gygaxian-era D&D, but including here as a comparative number.
2012 Jul 31: Lamentations of the Flame Princess Adventures Campaign
started Jul 1 (31 days)
The Seclusium of Orphone
$7535 raised / 250 backers
http://www.indiegogo.com/LotFPBaker
Broodmother Sky Fortress
$7050 raised / 167 backers
http://www.indiegogo.com/LotFPRients
Horror Amongst Thieves
$6623 raised / 177 backers
http://www.indiegogo.com/LotFPGreen
Towers Two
$6601 raised / 112 backers
http://www.indiegogo.com/LotFPBrockie
(We Who Are Lost)
$3221 raised / FAILED
http://www.indiegogo.com/LotFPKreider
(Of Unknown Providence)
$1680 raised / FAILED
http://www.indiegogo.com/LotFPCurtis
(The Unbegotten Citadel)
$1620 raised / FAILED
http://www.indiegogo.com/LotFPCook
(The House of Bone and Amber)
$1270 raised / FAILED
http://www.indiegogo.com/LotFPCrawford
(Machinations of the Space Princess)
$920 raised / FAILED
http://www.indiegogo.com/LotFPDesborough
(The Depths of Paranoia)
$740 raised / FAILED
http://www.indiegogo.com/LotFPSteen
(Strange and Sinister Shores)
$690 raised / FAILED
http://www.indiegogo.com/LotFPBingham
(Normal for Norfolk)
$650 raised / FAILED
http://www.indiegogo.com/LotFPSeppala
(Escaping Leviathan)
$645 raised / FAILED
http://www.indiegogo.com/LotFPAlfrey
(The Dreaming Plague)
$540 raised / FAILED
http://www.indiegogo.com/LotFPVuorela
(The Land that Exuded Evil)
$500 raised / FAILED
http://www.indiegogo.com/LotFPMiller
(Red in Beak and Claw)
$470 raised / FAILED
http://www.indiegogo.com/LotFPSarkijarvi
(Pyre)
$460 raised / FAILED
http://www.indiegogo.com/LotFPPett
(I Hate Myself for What I Must Do)
$350 raised / FAILED
http://www.indiegogo.com/LotFPPohjola
(Poor Blighters)
$340 raised / FAILED
http://www.indiegogo.com/LotFPSparks
2012 Aug 05: (2013 Old-School Renaissance Calendar)
$130 raised / 5 backers / FAILED
http://www.kickstarter.com/projects/1429205189/2013-old-school-renaissance-calendar
2012 Aug 25: Reaper Miniatures Bones
$3429236 raised / 17682 backers / started Jul 23 (34 days)
http://www.kicktraq.com/projects/1513061270/reaper-miniatures-bones-an-evolution-of-gaming-min
Note: Obviously the appeal is not limited to the "Old School" D&D crowd. This data enables a very rough approximation of the number of "Old School" D&D players. (More on this later.)
2012 Sep 04: Swords & Wizardry Complete Rules
$78189 raised / 532 backers / started 2012 Aug 1 (35 days)
http://www.kickstarter.com/projects/froggodgames/swords-and-wizardry-the-actual-1st-edition-rolepla
2012 Jul 31: Lamentations of the Flame Princess Adventures Campaign
started Jul 1 (31 days)
The Seclusium of Orphone
$7535 raised / 250 backers
http://www.indiegogo.com/LotFPBaker
Broodmother Sky Fortress
$7050 raised / 167 backers
http://www.indiegogo.com/LotFPRients
Horror Amongst Thieves
$6623 raised / 177 backers
http://www.indiegogo.com/LotFPGreen
Towers Two
$6601 raised / 112 backers
http://www.indiegogo.com/LotFPBrockie
(We Who Are Lost)
$3221 raised / FAILED
http://www.indiegogo.com/LotFPKreider
(Of Unknown Providence)
$1680 raised / FAILED
http://www.indiegogo.com/LotFPCurtis
(The Unbegotten Citadel)
$1620 raised / FAILED
http://www.indiegogo.com/LotFPCook
(The House of Bone and Amber)
$1270 raised / FAILED
http://www.indiegogo.com/LotFPCrawford
(Machinations of the Space Princess)
$920 raised / FAILED
http://www.indiegogo.com/LotFPDesborough
(The Depths of Paranoia)
$740 raised / FAILED
http://www.indiegogo.com/LotFPSteen
(Strange and Sinister Shores)
$690 raised / FAILED
http://www.indiegogo.com/LotFPBingham
(Normal for Norfolk)
$650 raised / FAILED
http://www.indiegogo.com/LotFPSeppala
(Escaping Leviathan)
$645 raised / FAILED
http://www.indiegogo.com/LotFPAlfrey
(The Dreaming Plague)
$540 raised / FAILED
http://www.indiegogo.com/LotFPVuorela
(The Land that Exuded Evil)
$500 raised / FAILED
http://www.indiegogo.com/LotFPMiller
(Red in Beak and Claw)
$470 raised / FAILED
http://www.indiegogo.com/LotFPSarkijarvi
(Pyre)
$460 raised / FAILED
http://www.indiegogo.com/LotFPPett
(I Hate Myself for What I Must Do)
$350 raised / FAILED
http://www.indiegogo.com/LotFPPohjola
(Poor Blighters)
$340 raised / FAILED
http://www.indiegogo.com/LotFPSparks
2012 Aug 05: (2013 Old-School Renaissance Calendar)
$130 raised / 5 backers / FAILED
http://www.kickstarter.com/projects/1429205189/2013-old-school-renaissance-calendar
2012 Aug 25: Reaper Miniatures Bones
$3429236 raised / 17682 backers / started Jul 23 (34 days)
http://www.kicktraq.com/projects/1513061270/reaper-miniatures-bones-an-evolution-of-gaming-min
Note: Obviously the appeal is not limited to the "Old School" D&D crowd. This data enables a very rough approximation of the number of "Old School" D&D players. (More on this later.)
2012 Sep 04: Swords & Wizardry Complete Rules
$78189 raised / 532 backers / started 2012 Aug 1 (35 days)
http://www.kickstarter.com/projects/froggodgames/swords-and-wizardry-the-actual-1st-edition-rolepla
NOW can you identify the mystery crowdfunding project?
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